Whilst enjoying my tea and toast this morning, I was pleased to hear the news announcer declaring that America anticipates pulling itself out of the recession by the end of the year. This headline was music to my ears, as surely global recovery will eventually follow. I’m sure everyone is as sick of hearing about ‘the current economic climate’ as I am, so an end to this Credit Crunch will be a huge relief.
With so much doom and gloom in the media, one would be forgiven for thinking that everything in our economy has ground entirely to a halt. However here at Ethical Superstore we’re absolutely delighted that even in this current economic climate (sorry – I couldn’t resist using the phrase!), people are still staying true to their beliefs and their ethics and continuing to buy what they believe.
Beliefs and principles are important to all of us, but the good news for consumers is that often products that are easy on the environment don’t need to cost you a fortune – We’ve got plenty of energy saving gadgets which will help you to reduce your fuel bills, and many of our household and cleaning selection are great money savers too. But beyond these items, we are so pleased that so many of you are staying faithful to your loyalty to fair trade and organic products amongst other beliefs, despite their (often unfounded) reputations for being slightly more expensive.
Many of the consumer choices that we all make on a daily basis affect more than just ourselves and our immediate financial situations, and it’s great that more and more people are recognising this. An introduction to Divine Chocolate’s Ghanaian Cocoa Farmers taught me much about the positive impact that choosing Fairtrade chocolate can have, but whichever ethic is the most important to you, you can be sure that buying what you believe really does help.
We’d love to hear about what you would like to see more of on the shelves, both on the virtual shelves of Ethical Superstore, and across the wider market. Some people may be sacrificing some of their consumer habits due to the dreaded Credit Crunch, but which principles do you make sure that you still stand by?
Let us know your thoughts, and please participate in our poll (see right), and watch this space to see the results that emerge.
If you’ve any specific brands or products you’d like to see us list leave us a comment below and we’ll be sure to look in to it.
Photo via Flickr: thingermejig
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